top of page
easterntvbroadcast

Hisense Unveils the Future of TV

At CES 2024, Hisense unveils a TV lineup focused on larger, brighter screens. The highlight is a remarkable 10,000-nit, 110-inch 110UX mini-LED TV, signaling the company's commitment to high-end offerings. In addition, three more affordable TV series with bright mini-LED technology are introduced. Hisense aims to compete with leading brands like Samsung, emphasizing exceptional quality and pushing the potential of ULED, QLED, and laser TV options.


Hisense unveils impressive TVs, including a 98-inch flagship ULED X model and a 100-inch mini-LED TV expected to offer affordability for giant screens. The UX series stands out with a 110-inch model boasting 10,000 nits of brightness and 40,000 local dimming zones. The U8K continues to impress as a leading mini-LED, with the 2024 lineup featuring powerful ULED X models challenging OLED rivals.


Hisense introduces the 98-inch 98UX ULED X TV, offering impressive brightness with a claimed peak of 5,000 nits, almost double its 2023 model. While not as bright as the 110UX, it still stands out among other TVs. Hisense also boasts an expansive color gamut of 95% BT.2020, surpassing competitors. The 98-inch size, with fewer nits and dimming zones, provides an alternative. Pricing for these models, likely in the high range, is yet to be disclosed.


“I don't see them as mutually exclusive, meaning we can do premium products and make them more affordable at the same time. So our objective is to become a global number-one brand and for that, we have to cater to a very broad range of consumers. However, our strategy is always the same; How do we deliver the best value? The best picture quality? The best performance? The best product quality?,” stated David Gold, President of Hisense USA when asked by ShanghaiEye’s reporter on what motivated Hisense to focus on both high-end and more affordable TV series at the same time. 


Gold emphasizes the company's dual focus on producing premium yet affordable products. He highlights their commitment to delivering value, superior picture quality, performance, and product quality. The overarching goal is to establish Hisense as a global number-one brand by catering to a diverse consumer base.


The ULED models feature Wi-Fi 6e connectivity, with exclusive enhancements like Hisense's Hi-View Engine PRO chipset, Dynamic Tone Mapping Pro, Face Detection, AI HDR Enhancement, and AI Detail Enhancement in the U7 and U8 models. These technologies optimize display performance, improve skin tones, refine HDR detail, and enhance image detail. 


While the U8N upgrades include 3,000 nits of brightness, ATSC 3.0, gaming improvements, and a broader size range from 55-inch to 85-inch, starting at $400 for the U6N, n



otably, advancements such as 144Hz native refresh rates, Game Bar feature, low input lag, G-Sync compatibility, Dolby Gaming, Freesync Premium Pro, Game Mode Pro, Wi-Fi 6e, and NEXTGEN TV (ATSC 3.0) cater to gamers, sports enthusiasts, and households seeking an uninterrupted viewing experience.


Hisense also unveils the CanvasTV, a competitor to Samsung's The Frame TV and LG's Gallery Series OLED, featuring customizable wood-finish bezels and a flush zero-gap wall mount. Though availability and pricing for 2024 aren't confirmed, models like the QM89G and 110UX are expected to be competitively priced, likely costing less than similar LG and Samsung TVs. 


Meanwhile, the 100 U76N, the second 100-inch model from Hisense, offers ULED and QLED technologies, 4K UHD resolution, a 144 Hz refresh rate, Filmmaker Mode, IMAX Enhanced, Wi-Fi 6e, and Google TV for a comprehensive entertainment experience.


Hisense's CES 2024 showcase unveiled a diverse TV lineup, from the high-end 110UX mini-LED to the budget-friendly 10076N 100-inch TV. The company strikes a balance between premium and affordability, aiming to become a global leader. David Gold, President of Hisense USA, emphasizes their commitment to superior quality and value. With advanced features like Wi-Fi 6e and mini-LED technology, coupled with competitive pricing, Hisense positions itself as a formidable contender in the TV market.



3 views0 comments

コメント


bottom of page