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CES 2024: Unleashing Tech Marvels

Las Vegas, Nevada (ShanghaiEye) - Consumer Electronics Shows (CES) 2024, the world's largest consumer tech show, unveiling groundbreaking products and innovations, attracting thousands to Las Vegas. Notable highlights include the first ChatGPT-powered companion robot, an AI-guided "smart belt" for the visually impaired, rapid-cooking systems, a futuristic low-maintenance electric motorcycle, and a diagnostic device for healthcare providers. CES, starting on Jan. 9 and ending on Jan. 12, promises a showcase of cutting-edge technology.


CES 2024 anticipates a surge in AI-centric launches, emphasizing laptops, TVs, and smart speakers, mirroring a trend of niche gadgets and nostalgic tech. CES Unveiled at Mandalay Bay's casino kickstarts the event, while keynotes from LG, Samsung, Nvidia, Sony, and AMD, along with dueling presentations from NVIDIA and LG, mark the pre-show. The 58th CES is poised for cutting-edge technologies, spotlighting AI-integrated products, including the rise of the "AI PC." Microsoft's Copilot AI in the next Windows version shapes new laptops.


“It’s nice to see that after COVID and other issues. More Chinese companies come from China. Some of them are focused on manufacturing but others have some innovative products. Then there are the major Chinese brands like Hisense, Haier, and Lenovo, and others. This is a big Global event,” stated by Gary Shapiro, President of the Consumer Technology Association (CTA). This growth underscores CES as a significant global event, showcasing the diversity and impact of the tech industry beyond borders.


At CES, LG's AI-centric televisions and QNED lineup, including a 98-inch OLED set, showcase processing power with mini-LED panels and quantum dots. Intel's Core Ultra processors, with a dedicated Neural Processing Unit, advance on-device AI features. CES acts as a pivotal arena for industry dealmaking, influencing major tech trends. AMD's Ryzen 8040 series enhances AI tasks, like large language models and image recognition, ensuring a notable presence at CES 2024 from prominent laptop manufacturers.


“You don’t need to be one of the big companies. There's an opportunity for small companies. People with big ideas and new ideas come here with an innovative mind and innovative spirit. I think CES often times offers an opportunity to get a glimpse into the future to see what the future may hold,” stated John T. Kelley, Vice President and Show Director of CES.


Hisense introduces the 98-inch 98UX ULED X TV, offering impressive brightness with a claimed peak of 5,000 nits, almost double its 2023 model. While not as bright as the 110UX, it still stands out among other TVs. Hisense also boasts an expansive color gamut of 95% BT.2020, surpassing competitors. The 98-inch size, with fewer nits and dimming zones, provides an alternative. Pricing for these models, likely in the high range, is yet to be disclosed.


“Actually I don't see them as mutually exclusive, meaning we can do premium products and make them more affordable at the same time. So our objective is to become a global number one brand and for that we have to cater to a very broad range of consumers. However, our strategy is always the same; How do we deliver the best value? The best picture quality? The best performance? The best product quality?,” stated by David Gold, President of Hisense USA when asked by ShanghaiEye’s reporter on what motivated Hisense to focus on both high-end and more affordable TV series at the same time. 


Gold emphasizes the company's dual focus on producing premium yet affordable products. He highlights their commitment to delivering value, superior picture quality, performance, and product quality. The overarching goal is to establish Hisense as a global number one brand by catering to a diverse consumer base.


CES 2024 promises a cutting-edge tech showcase, from ChatGPT-powered robots to AI-guided devices, attracting global attention. Inclusivity reigns, offering opportunities for both small and major players. Keynotes from industry giants set the stage for innovative products. Notable products include Hisense's 98-inch ULED X TV, embodying brightness and color gamut excellence. The event reflects a tech industry evolution post-COVID, with AI dominating discussions, shaping 2024's tech landscape.


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